Appointy

Every new SaaS product at Appointy required rebuilding foundational features from scratch -- authentication, billing, scheduling, staff management. This led to inconsistent implementations, duplicated effort, and delivery timelines of roughly a year per new product. The existing scheduling platform serving 1M+ users had load times of 15 seconds.

• Built Saastack -- a modular, plug-and-play SaaS framework with 232 packages. Hook-based plugin architecture enabling runtime extensibility without redeployment.
• Relay/GraphQL data layer replacing REST, providing type-safe queries and build-time contract validation. CLI scaffolding tool for standardized app creation.
• i18n library and prebuilt component system supporting 160+ locales with multi-language, multi-currency, and multi-format as a first-class platform citizen.
• Caching redesign at the platform level for sub-second load times.

• Hook-based architecture over static registration: runtime extensibility without redeployment. Critical for white-label deployments (Google, Telefonica) needing different feature combinations.
• Relay/GraphQL over REST: each product queries exactly what it needs from shared resolvers. Relay compiler catches data mismatches at build time.
• Code generation over handwritten glue: annotation-driven generation eliminates boilerplate across 232 packages.
• Built-in i18n as platform citizen: 160+ locale support as a deployment-time configuration rather than development effort.