GrowthDay

GrowthDay was an early-stage personal development platform with live events, coaching sessions, and growth tools. It needed to evolve from a small product serving ~10K users into a scalable platform capable of handling hundreds of thousands of users while simultaneously launching an entirely new enterprise product line for SMEs.

• Phase 1 (Jan--Jul 2021): Rebuilt the entire frontend from scratch. Introduced new build workflows cutting production build times from 30s to 10s. Integrated comprehensive analytics tooling for data-driven decision-making from day one.
• Phase 2 (Jul 2021--2024): Established robust AWS infrastructure with CloudFormation and Terraform. Led the transition from native to hybrid mobile apps with SSR. Built new platform features that drove the userbase from 10K to 400K.
• Phase 3 (2024--Apr 2026): Spearheaded enterprise product for SMEs with multi-tenant architecture, enterprise billing, and admin tooling -- built as an extension of the consumer platform rather than a separate codebase.

• Hybrid mobile with SSR over native: +9% checkout conversion, -25% payment failures, 30% faster loads. Single codebase reduced maintenance burden.
• AWS infrastructure redesign with CloudFormation/Terraform: 20x scalability, 25% cost reduction. Infrastructure became version-controlled and repeatable.
• Enterprise as extension, not fork: shared core with tenant isolation layered on top. Enterprise features benefit from ongoing consumer platform improvements.
• Comprehensive analytics from day one: Mixpanel, Rudderstack, Statsig. Every product decision backed by data.